As Hot as the World Cup! Sales Report of MG in the First Half Year Released New Records of MG Seals Doubling YoY with the Fastest International Brand Growth Rate
Half a year flies, and it’s time to show our seals report! After a fierce battle, MG sold in full swings ranks first, being as wonderful as the World Cup! In the first half of 2018, MG “continuously kicked out the world waves”, and sold more than 120,000 vehicles in just 6 months, doubled year-on-year, and ranked first among the international brands. Its market share has also doubled and proportion of Internet models reached 70%. The new generation of vehicles that have been verified by the 100-year-old always YOUNG MG has already ignited the global whirlwind of smart travel.
Young people are picking MG. "Luxury internet performance vehicle," New MG 6 has a seals increase accounting for nearly half of the A+ car market in the first half year, being stably the new giant of sports cars; among “young people's preferred popular SUVs”, MG ZS has a monthly sales of over 10,000 for many times, ranking first in the world's market segment; 30 days after “the most beautiful new energy vehicle” MG 6 New Energy was listed, it has received 3,000+ orders, keeping creating new sales records in Shanghai, Shenzhen and other benchmark markets. The strong sales growth momentum stimulated the growth vigor of dealers. The number of MG dealers increased by 50% in the first half year to nearly 400 with a growth rate much higher than the overall level of the industry.
Meanwhile, the global upsurge of MG has continued! In the first half year, MG ZS took the lead in Thailand's SUV market segment, and the seals growth in South America from January to May reached 27%. It also grew rapidly in Australia, Saudi Arabia and the UK. In addition, with good news like operation of SAIC Thailand’s new plant in Chonburi and the opening of the flagship exhibition hall in Jeddah in the Middle East, MG releases greater future market potential.
Star Models Sell Well! New MG 6, MG ZS and Other Internet Products Sell Best in Multiple Market Segments
By virtue of good look and ability to dominate, "currently hot vehicle" New MG 6 has quickly topped the sports car market with the cumulative sales of nearly 60,000 at the end of June, strongly rewriting the market pattern. New MG 6 is equipped with SAIC blue core high-efficiency power technology and “6-second power-train and 36-meter brake system", being “one second faster” in speed; with the unique "interconnected smart travel" system at the same level, it is “one generation advanced” in technology; the luxury car-class MG PILOT intelligent active driving assistance system and the XDS corner dynamic control in full scale and ESC body stability control offering “fast and stable” driving experience, and the natural great modified performance of acceleration performance and sports shape set off an upsurge in MG's exclusive modification, strongly occupying the markets of sports cars in Angkeira and Civic.
New MG 6
MG SUV is also selling well. The cumulative sales of MG ZS have reached nearly 120,000 since it’s listed, making it a “global YOUNG phenomenon”. This international-oriented Internet SUV has the largest panoramic sunroof of 1.19 m2 in its class. It’s the only SUV equipped with LED headlights and the world's smartest "interconnected smart travel" system in the same class, which makes every trip a luxury car ride. It has invincible and shiny “light factory,” and more intimate and considerate smart companionship. MG ZS, which has contracted the new smart and exciting new experience for young people around the world, stands out from the high-end small SUV markets at home and abroad. In January and April, its sales exceeded 10,000. Its total sales volume in the first quarter even ranked first among Thai SUVs.
In terms of new energy, after the listing of MG 6 New Energy in April, it suppressed the joint venture and quickly became the best seller and fastest-growing model of the 200,000-class new energy vehicle, which is regarded as the “hot cake” of the new energy cars. Its sexy shape is in stark contrast with most of the “Internet-appointment Didi” new energy cars in the market. The Internet automobile intelligent system can provide “interconnected smart travel”: automatically finding the charging pile and parking sites and advising beer and skittles locations. MG PILOT intelligent active assisted driving system also includes cool and practical APA automatic parking and RCS remote driving skills, attracting the young Tesla fans.
MG 6 New Energy
New Car Released! "Hormone" SUV MG HS to Be List in the Second Half Year
Public Focus, Unstoppable Temptation
In just half a year, MG has launched a number of new products such as MG 6 New Energy, New MG 6 20T-Trophy Super Sports Internet Edition, and MG 6 Silverstone Circuit Edition. MG has also upgraded the Internet Automobile Interconnected Smart Travel System 2.0. New SUV MG HS will be listed in the second half year. The rocket-level launching rate of new products attracts love from the young.
The "Running Hormone" MG HS has taken the top spot in the new cars when its shape and configuration are not fully exposed. As the world's first SUV with a purely surface design and the first main-flow SUV with light and shadow shoulder line design, MG HS is full of rich and sensual surface, which promotes the natural flow of light and shadow, and is so sexy that people will fall in love with it at the first sight, being a fatal attraction. With beautiful look and great configuration such as 2,720mm-long wheelbase, luxury BOSE audio, 1.19 m2 of large panoramic sunroof, 12.3-inch full LCD virtual instrument and other super-burning audio-visual equipment, MG HS comprehensively arouses the conquering desire, expressive desire and possessiveness from the young. It can be foreseen that, with the launch of this new car, MG will create another record of seals!
Dealer Network Grows Faster! 50% for YOY Increase Rate, 100% Network Coverage in Prefecture-level Cities in the First, Second and Third tiers
The growth of MG sales and the acceleration of the pace of new listings have attracted more and more dealers to join MG. In the first half year, MG had 70 new authorized dealers. By the end of June, the number of its dealer had reached nearly 400 with a YOY increase rate of 50% which was much higher than the overall level of the industry. Among them, the prefecture-level cities in the first, second and third tiers have achieved 100% network coverage. With the approach of the new SUV MG HS in the second half year, the development of MG's national dealer network is also accelerated. By the end of the year, the number of authorized dealers may exceed 450, and the image of the exhibition hall will be fully upgraded.
MG 4S Shop
With the rapid growth of the dealer network, MG also interacts with the young people around the world through the multi-scene interactions online and offline, and continues its trendy momentum with continuous “shockwave”. Including MG Live! In addition to the global car owners party, MG also launches the "Devil Training Camp" with the champion riders’ teaching and progress - Trophy League MG Driving Control Camp, providing eating and drinking luxury welfare combo, Exploring Tour for MG ZS Online Hot Food Shops ", Owner of MG series of “Refit Realm, Trendy Fun” MG Carffe and other scenic interacts, constantly activating the young instinct.
With well sellable star models and new cars released, MG occupies increasing global market share! In the first half of 2018, MG continued to get the "Medal of Honor" from users and markets, showing an unstoppable momentum. This international brand quickly recognized and paid by young people works hard to know young people and be trendy and fun, so young people use real purchasing power to speak for it. MG creating dream cars for every generation of young people will start the hormone SUV era with MG HS in the second half of year. Let’s wait and see how great weaves it will create in the global market.